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Tuesday, January 18, 2011

Planet Fatness

TPS got the idea to make a series of viral ads attacking the single WORST thing to happen to the fitness industry that I have ever seen, Planet Fatness. It seems that a lot of other people got the idea too and beat us to the punch.
Here is a great one:

Here is another great one from a gym much like TPS:

This "gym" claims to be a judgment free zone, but they sound off an alarm when anyone exerts anything that resembles effort and they have a media campaign depicting bodybuilders as incredibly stupid. This sounds like the definition of Judgmental to me.
It seems their business model is based on hypocrisy.
I don't know about you, but
I can't stand hypocrisy.
If you want a truly judgment free zone there are a lot of choices in this industry. You just need to look around and find them.
You all know of at least one I hope.

1 comment:

  1. I love Iron Sports Gym's video. It seems like everyone we invite to workout with us is exactly like that kid. I haven't laughed that hard in awhile thanks for that.


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